Product Pleasure

What makes an object desirable? Why do we like things?

Jeremy Hutchison 11, c. Julian Hughes

(Photo credit: Julian Hughes)

Cécile B. Evans 2, How happy a Thing can be, 2014. Commissioned by RadarWysing. Photo Plastiques Photography

What makes an object desirable? What drives our emotional attachment to the products we own? Why do we like things?

Such questions are investigated by academics in the Loughborough Design School. They understand that consumers relate to products as providers of sensorial, emotional and meaningful experience; not as utilitarian objects fulfilling some everyday function. The commissions on Product Pleasure, which ran during Spring 2014, explored, subverted, and grew out of these premises.


Cécile B. Evans

How Happy a Thing Can Be Read more

Jeremy Hutchison

i- Read more

Project Partners

Dr Samantha Porter

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