Cécile B. Evans
How Happy a Thing Can Be Read more
What makes an object desirable? Why do we like things?
What makes an object desirable? What drives our emotional attachment to the products we own? Why do we like things?
Such questions are investigated by academics in the Loughborough Design School. They understand that consumers relate to products as providers of sensorial, emotional and meaningful experience; not as utilitarian objects fulfilling some everyday function. The commissions on Product Pleasure, which ran during Spring 2014, explored, subverted, and grew out of these premises.